Brand legal or trading name
brandNamebrand_namebrandclientInserted fallbackthe Brand
Completion reportBrand name is missing.
Section behaviourParties stays unresolved until the fallback label is replaced.
Campaign-led agreement14 supported inputsFrom £7.99
Put the campaign mechanics into the contract before content goes live
Vordex turns the brand, creator, deliverables, timetable, approvals, disclosure, rights, fee and cancellation choices into a transparent twelve-section UK influencer marketing agreement first pass.
The product uses the supplied campaign answers and disclosed fallback rules. It does not inspect live posts, transfer copyright, calculate affiliate earnings, fetch current guidance during the run or certify that the campaign is compliant.
Build detailed campaign agreement · £17.99Detailed campaign agreement£17.99Start basic campaign agreement · £7.99Basic campaign agreement£7.99Analyse an agreement already supplied
Campaign gaps remain visibleFallbacks feed warning metadata or section states.
The clause order is stableThe current builder returns the same twelve-section manifest.
Existing wording follows another routeAnalysis changes the intent and removes the generation plan.
Choose a campaign pass
Campaign pass 01
4 supported inputsName the campaign and the people responsible for it
The opening stage fixes the two contracting names, the campaign identity and the channels the creator is expected to use.
Influencer or creator name
influencerNameinfluencer_nameinfluencercreatorInserted fallbackthe Influencer
Completion reportInfluencer name is missing.
Section behaviourParties stays unresolved until the fallback label is replaced.
Campaign identity
campaigncampaignNamecampaign_nameInserted fallbackthe campaign described in the campaign brief
Completion reportNo separate top-level warning.
Section behaviourCampaign becomes needs_input if the campaign fallback survives.
Publishing platforms
platformschannelssocialPlatformsInserted fallbackthe agreed social media platforms
Completion reportNo separate top-level warning.
Section behaviourCampaign becomes needs_input if the platform fallback survives.
The extractor chooses the first usable value from the supported labels. A fallback is then tested by the warning builder and the relevant section state rules.
PerspectiveBrand, Influencer or Neutral is stored in the run context; the twelve deterministic clause bodies do not branch by perspective.
JurisdictionEngland and Wales, Scotland and Northern Ireland receive specific final wording. A broad UK choice remains unresolved.
Special termsThe value is retained in the raw answers but does not create a standalone section in the current playbook.
CAM
Active content lane
Campaign frame
Campaign data
campaign + platforms
Assembly action
Joins the campaign identity to the agreed social channels without trying to infer a channel that was not supplied.
Generated channel
Section 02 · Campaign
Completion signal
The section can need input, but neither field creates its own top-level warning.
The builder organises supplied campaign facts. It does not count delivered assets, review files, approve creative work, verify publication, reconcile invoices or operate the campaign after signing.
PAY
Late Payment of Commercial Debts (Interest) Act 1998Commercial late-payment rights depend on the debt, due date, contracting parties and the surrounding payment terms.
Campaign signal used
Vordex reads the fee description. It has no invoice, due-date, status or interest-rate fields in this playbook.
Escalates when
Only a missing fee triggers the supported warning and leaves the Fees section needing input.
Result channel
Section 10 carries the supplied fee position and first-pass payment prompts; no statutory-interest result is returned.
Not inspected
Whether the Act applies, whether a debt is late, the statutory rate, compensation, invoice evidence, tax treatment or collection rights.
Selected rights module
input: usageRightsUsage licence
Clause treatment
The supplied position is carried into wording that prompts for scope, media, territory, duration, editing and attribution.
Warning or state
The fallback creates the usage-rights warning and leaves section 07 needing input.
Returned result
A Usage Rights clause plus the matching completion signal in the generation package.
Outside this generator
No copyright assignment, ownership transfer, moral-rights waiver, performers' rights clearance or chain-of-title check is created.
IP
Copyright, Designs and Patents Act 1988, sections 11 and 90, with IPO ownership guidanceA commissioned creator will usually own the copyright unless the parties agree otherwise, and a transfer of ownership requires a written assignment.
Campaign signal used
Vordex reads only the open-text usageRights answer; it does not determine ownership from the relationship.
Escalates when
The usage-rights fallback creates a warning and section 07 needs_input.
Result channel
The return package contains the Usage Rights section, its state and the matching warning where unresolved.
Not inspected
Assignment formalities, moral rights, performer permissions, third-party music or footage, stock licences and actual right-holder evidence.
APPROVEapprovals
Creative approval
Input accepted
The review, revision or sign-off instruction entered for the campaign.
Warning condition
The unconfirmed approval fallback produces a top-level warning and section 05 needs_input.
Generated result
An Approvals clause plus the completion signal in metadata and the section object.
Not checked
No asset review, workflow execution, version control, approval timestamp or decision by Vordex.
DISCLOSEadDisclosure
Advertising disclosure
Input accepted
The disclosure wording or campaign instruction supplied for sponsored content.
Warning condition
The default legal-and-platform wording creates the supported disclosure warning and section 06 needs_input.
Generated result
An Advertising Disclosure clause and its warning/state evidence.
Not checked
No inspection of live posts, labels, placement, device presentation, platform tools or consumer understanding.
REPUTEmorality
Morals and reputation
Input accepted
The brand or creator reputation position described in the intake.
Warning condition
The unconfirmed reputation fallback creates a warning and section 09 needs_input.
Generated result
A Morals and Reputation clause carrying the submitted position.
Not checked
No background check, social listening, conduct assessment, fairness review or decision that a termination event has occurred.
CANCELcancellation
Cancellation and rescheduling
Input accepted
The ending, cancellation or rescheduling position supplied for the campaign.
Warning condition
The unconfirmed fallback creates a warning and section 11 needs_input.
Generated result
A Cancellation clause and the corresponding completion evidence.
Not checked
No loss calculation, refund decision, force-majeure analysis or proof that cancellation rights have been exercised.
AD
CAP Code, section 2 — recognition of marketing communicationsInfluencer advertising should be identifiable as advertising in the way the content is presented.
Campaign signal used
Vordex reads the adDisclosure answer and places that instruction into the agreement.
Escalates when
The default disclosure wording produces a warning and Advertising Disclosure needs_input.
Result channel
Section 06, its draft state and the supported warning remain together in the generation package.
Not inspected
The actual post, the chosen label, prominence, timing, format, device display, audience or ASA remit decision.
UCP
Digital Markets, Competition and Consumers Act 2024, Part 4, with CMA social endorsement guidanceConsumer protection rules prohibit unfair commercial practices, and current CMA guidance addresses hidden advertising responsibilities for brands and creators.
Campaign signal used
The generator reads the disclosure instruction and the separate approval instruction; it does not analyse the content of an endorsement.
Escalates when
Disclosure and approval each use their own fallback test and can create separate warnings and needs_input states.
Result channel
Sections 05 and 06 show the supplied operating instructions and the completion report shows unresolved inputs.
Not inspected
Truth of claims, genuine experience, hidden incentives, fake reviews, sector restrictions, audience targeting or published-content compliance.
Vordex campaign agreement12 sections
Influencer Marketing Agreement
Built from the supported campaign answers and selected UK legal system
01
PartiesSource: brandName + influencerName
draft / needs_input02
CampaignSource: campaign + platforms
draft / needs_input03
DeliverablesSource: deliverables
draft / needs_input04
DeadlinesSource: contentSchedule
draft / needs_input05
ApprovalsSource: approvals
draft / needs_input06
Advertising DisclosureSource: adDisclosure
draft / needs_input07
Usage RightsSource: usageRights
draft / needs_input08
ExclusivitySource: exclusivity
draft / needs_input09
Morals and ReputationSource: morality
draft / needs_input10
FeesSource: fee
draft / needs_input11
CancellationSource: cancellation
draft / needs_input12
Governing Law and JurisdictionSource: normalised UK jurisdiction
draft / needs_inputA timed product launch with pre-approval
Builder setup
Set the campaign name, launch platforms, content list, embargoed timetable and approval sequence.
Agreement effect
Campaign, Deliverables, Deadlines and Approvals become separate operating sections.
Escalation point
Confidential launch information is not protected by a dedicated confidentiality clause in this playbook.
A multi-post creator series
Builder setup
Describe the post types, channel mix, production dates, fee and cancellation approach as campaign answers.
Agreement effect
The content, timing and payment positions stay separated instead of being compressed into one brief paragraph.
Escalation point
The generator does not count posts, calculate unit prices or monitor delivery after signing.
Brand reuse in paid social
Builder setup
Use the open usage-rights answer to describe the intended media, territory, period, editing and attribution position.
Agreement effect
Section 07 records the supplied licence position and exposes an unresolved-rights warning when needed.
Escalation point
Whitelisting, account access, sublicensing, ownership transfer and third-party clearances need tailored work.
Live event or launch-day coverage
Builder setup
Define the campaign, deliverables, platforms, schedule, approvals and cancellation position.
Agreement effect
The first pass puts timing and review mechanics beside the publication obligations.
Escalation point
Travel, venue, health and safety, production crew and force-majeure allocation are outside the current manifest.
Flat fee plus affiliate activity
Builder setup
Record the commercial description in the fee answer and define the content and disclosure instructions separately.
Agreement effect
The Fees and Advertising Disclosure sections carry the supplied positions.
Escalation point
No attribution window, commission tier, return reversal, dashboard evidence or affiliate calculation is performed.
An agency-managed creator engagement
Builder setup
Use the generator only for the supported single brand-to-creator contracting model.
Agreement effect
The standard Parties section names the two supported parties and the campaign clauses follow.
Escalation point
Agency authority, management commission, payment routing or multiple creators require a wider agreement structure.
Lean generation route
Basic Influencer Agreement
£7.99
Open the lower-priced campaign generation journey and carry the Basic plan key through authentication.
- Preserves intent=generate
- Preserves source=influencer-marketing-agreement-generator
- Preserves contractType=influencer_marketing
- Stores generate_basic_gbp_799 for the next step
Primary generation route
Detailed Influencer Agreement
£17.99
Carry the Detailed plan key into the same disclosed campaign builder and twelve-section playbook.
- Preserves intent=generate
- Preserves source=influencer-marketing-agreement-generator
- Preserves contractType=influencer_marketing
- Stores generate_full_gbp_1799 for the next step
Capability disclosure: the plan id is carried into the next step and stored in the generation context. No unsupported plan-specific clauses, legal tests or export features that are not confirmed by the supplied implementation.
A brand, agency or creator has already supplied wording
Use the analysis intent instead of buying another first-pass draft. That route keeps the influencer_marketing type and source but removes the generation plan.
What does this influencer agreement builder create?
It creates a rule-built influencer marketing agreement with twelve ordered sections from the supported campaign answers. The returned package includes structured sections, section states, warnings, jurisdiction, perspective, context, original answers and a plain-text rendering.
Which campaign information is supported?
Fourteen fields: brand name, influencer name, campaign, platforms, deliverables, content schedule, fee, approvals, advertising disclosure, usage rights, exclusivity, morality or reputation, cancellation and special terms. Most fields accept several alternative labels.
Which missing decisions create top-level warnings?
Warnings cover unresolved UK jurisdiction, either party name, fee, approvals, disclosure, usage rights, exclusivity, reputation and cancellation. Campaign, platforms, deliverables and schedule can still set sections to needs_input without adding their own top-level warning.
What does needs_input mean?
It means the relevant section still matches a defined fallback or the jurisdiction is unresolved. It is a completion signal for the campaign draft, not a legal finding, quality score or approval of the supplied facts.
Does the builder check a live social-media post?
No. It records the disclosure and approval instructions supplied for the agreement. It does not inspect published content, assess label prominence, verify claims, monitor platforms or decide whether ASA, CAP or consumer-protection requirements have been met.
Does the Usage Rights section transfer copyright?
No. The supported clause carries an open-text licence position and prompts for media, territory, duration, permitted edits, attribution and scope. It does not create a copyright assignment, ownership transfer, moral-rights waiver or third-party clearance process.
Can the agreement cover paid media or whitelisting?
The usage-rights answer can describe the intended position, but there are no dedicated fields for account access, whitelisting, sublicensing, paid-media spend, platform permissions or creator-handle advertising. Material arrangements need tailored review.
What happens to additional terms?
specialTerms is normalised and retained in the original answer payload. The current deterministic builder does not create a Special Terms section from it and does not automatically revise connected clauses.
Does Brand, Influencer or Neutral perspective change every clause?
No. The perspective is stored and included in the run context, but the stable set of twelve clause bodies do not branch into three separate versions. The page does not imply otherwise.
Which UK legal systems can be selected?
England and Wales, Scotland and Northern Ireland receive specific governing-law wording. Wales maps to England and Wales. A general UK, Britain or Great Britain choice stays unresolved, creates a warning and leaves section 12 needing input.
Is live legal guidance fetched during generation?
No. The campaign playbook does not call ASA, CAP, CMA, legislation or platform sites during an individual run. Official references on this page explain the drafting context and the limits of the supported inputs.
Are Word, PDF, editing or e-signature tools included?
The confirmed backend response contains structured section data and plain text. No claim is made here for Word or PDF export, an in-browser contract editor, e-signature, post monitoring or campaign-management features that are not established by the supplied implementation.
What changes between £7.99 and £17.99?
The Basic action carries generate_basic_gbp_799 and the Detailed action carries generate_full_gbp_1799. Both preserve generation intent, the influencer_marketing contract type and this source page. The supplied playbook does not expose a different twelve-section manifest or warning engine by plan.
When should I analyse an existing agreement instead?
Use the existing-document route when a brand, agency or creator has already supplied wording. That action changes the intent to analyse, keeps the same contract type and source, and does not attach a generation plan.
Which campaigns need wider review?
Escalate regulated products, international creators, multi-party agency structures, major paid-media rights, ownership transfers, confidential launches, personal-data flows, affiliate calculations, material indemnities, liability caps, live complaints or high-value reputation exposure.
Campaign ready for contract assembly
Lock the campaign decisions before the content leaves the brief
Use the supported intake to separate deliverables, timing, approvals, disclosure, rights, fee and cancellation. Resolve every warning and needs_input state before the agreement is relied on.
Choose the route that matches the campaign
Build detailed campaign agreement · £17.99Detailed campaign agreement£17.99Start basic campaign agreement · £7.99Basic campaign agreement£7.99Open the campaign builderOpen campaignbuilder
Generated wording is a first-pass campaign document. The parties remain responsible for the facts, linked documents, current guidance, negotiation and final suitability.